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JACKSONVILLE, Fla. - TeamFanShop, Inc., the third party business division of Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, today announced a multi-year agreement with the University of Kentucky Wildcats. TeamFanShop will provide all e-commerce services for the Kentucky athletics program, including merchandising, fulfillment, marketing, and 24/7 customer service support. The upgraded official online store of the Kentucky Wildcats is now live at .

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"Uniting with TeamFanShop is an exciting time for the University of Kentucky athletics department. We chose their e-commerce services for several reasons that set them apart, one of which includes TeamFanShop's devotion to delivering a customer experience that exceeds all others," said Jason Schlafer, Senior Associate Athletic Director, UK Athletics. "Our loyal Wildcats fans deserve an online store that has an incomparable assortment of in-stock product. TeamFanShop allows us to deliver just that and more while reaching the Big Blue Nation worldwide."

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