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The university's biggest rival is . However, in football, Texas considers the to be a more significant rival. According to Bill Little, the Longhorns' assistant athletic director, the rivalry against A&M is "based on respect", while the rivalry against Oklahoma is "based on anger". Other teams have also been considered to be rivals of the Longhorns in various sports. This list includes several other colleges in Texas, such as , , , , and .

The University of Texas many traditions which associated with athletics events, especially football. Some Longhorn traditions include:

, LLC, the exclusive multimedia rights holder for The Texas Longhorn athletics, negotiated the relationship between Corona Extra and the University of Texas.

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Click to hear and sing-a-long with the University of Texas Longhorns fight song IMG College, LLC, the exclusive multimedia rights holder for The Texas Longhorn athletics, negotiated the relationship between Corona Extra and the University of Texas.

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The Corona sponsorship includes access to the University of Texas' football, basketball and baseball programs, a responsible drinking campaign, hospitality, tickets, media exposure on the Longhorn Network, and access to the "Texas Exes" alumni community.

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As part of its relationship with the Longhorns, Corona's "Horns up, Limes In!" marketing efforts and sponsorship assets include access to the university's football, basketball and baseball programs, a responsible drinking campaign, hospitality, tickets, media exposure on the Longhorn Network, and access to the "Texas Exes" alumni community. Corona also has use of University trademarks for use in certain point-of-sale, social, digital and other advertising materials.Texas has a long-standing rivalry with the . The football game between the University of Texas and Oklahoma is commonly known as the "" and is held annually in at the . Dallas is used as a "neutral site" since it is approximately midway between the two campuses. The stadium is split, with each team having an equal number of supporters on each side of the 50 yard line. Texas state flags fly around the Longhorn end of the stadium and Oklahoma state flags fly around the Sooner end. This border rivalry is often considered to be one of the top five current rivalries in the NCAA. The Red River Shootout originated in 1900, while Oklahoma was still a of the United States, and it is the longest-running college-football rivalry played on a neutral field. Since 2005, the football game has received sponsorship dollars in return for being referred to as the "SBC Red River Rivalry" (changed to AT&T Red River Rivalry in 2006 after SBC merged with AT&T), a move which has been criticized both for its and its . The University of Texas holds its annual Torchlight Parade during the week of the Red River Rivalry. In recent years, this rivalry has taken on added significance, since both football programs have been highly ranked and compete in the same division of the Big 12 conference. In 2005, the did an opinion poll of the 119 Division 1A football coaches as to the nations top in college football. The Texas-OU game was ranked third. The game typically has conference or even national significance. Since 1945, one or both of the two teams has been ranked among the top 25 teams in the nation coming into 60 out of 65 games. Twice Texas has defeated the Sooners a record eight straight times from 1940–1947 and 1958–1965. One of the most significant meetings was in 1963 with Oklahoma ranked No. 1 and Texas ranked No. 2, the game won by Texas 28–7 en route to their first officially recognized national championship. The series has also had its share of games that came down to the wire and comebacks most recently in 2009 when Texas cemented a 16–13 victory in the fourth quarter over OU. The game has also been the result of controversy. The meeting in 1976 was a heated affair as the Oklahoma staff was accused of spying on Texas' practices, a move later confirmed by former OU head coach Barry Switzer. In the 2008 season Texas scored 45 points over then No. 1 Oklahoma for the win, but even with the victory Texas would not go on to the Big 12 Championship game due to BCS rankings. Six of the last ten showings featured one of the participants in the BCS National Championship Game (2000, 2003–2005, 2008, 2009), including national titles won by and by . Texas leads the all-time series 61–44–5, with a 49–39–4 edge in Dallas. Texas also holds a 35–32–3 advantage over Oklahoma in the post-modern era.