Company - San Francisco Bay Brand

There are just a few things we can look back on in the pet industry and feel emotionally about the same way. Welcome to San Francisco Bay Brand. This brief history tells their story about developing the nutritious fish foods that are available today. Go into any pet store, almost anywhere, and you’ll find either frozen or live brine shrimp for fish food.

I am very pleased with the quality, consistency and diversity of products from the San Francisco Bay Brand Company.

At the outset, only a few gallons of the small crustacean were collected weekly by members of the San Francisco Aquarium Society and fed to the aquarium fishes. Yet, this small operation would give rise to the San Francisco Bay Brand company of today with its complete line of frozen and freeze-dried diets, including the original Sally’s Brine Shrimp, Enhanced Brine Shrimp varieties, Sally’s Single Ingredient Fish Foods, Natural Formulated Diets and Sally’s Brine Shrimp Eggs.

Bloodworms - San Francisco Bay Brand

San Francisco Bay Brand Frozen Brine Shrimp are a treat for freshwater and saltwater fish alike San Francisco Bay Brand
San Francisco Bay Brand is committed to providing the tropical fish hobbyist, hatcheries, zoos, aquariums, and aquaculture consumers with the highest quality all natural nutritional diets that provide the complete essential nutrients found in your pet`s natural habitats. San Francisco Bay Brand, Inc is owned and operated by the Schmidt family, headed by Andreas who is a second-generation owner with more than 20 years experience in the aquarium fish food and aquaculture business.

Contact - San Francisco Bay Brand

San Francisco Bay Brand
San Francisco Bay Brand is committed to providing the tropical fish hobbyist, hatcheries, zoos, aquariums, and aquaculture consumers with the highest quality all natural nutritional diets that provide the complete essential nutrients found in your pet`s natural habitats. San Francisco Bay Brand, Inc is owned and operated by the Schmidt family, headed by Andreas who is a second-generation owner with more than 20 years experience in the aquarium fish food and aquaculture business.

Mysis Shrimp - San Francisco Bay Brand


Harding Willinger once told me that Anton Schmidt was extremely passionate about brine shrimp, saw the potential and just needed a vehicle to deliver it nationally. Harding provided that vehicle while at Mattel.
In 1969, Mattel, Inc., a toy company, purchased Metaframe Corp. and San Francisco Bay Brand, Inc.San Francisco Bay Brand® all natural frozen and freeze dried fish foods provide superior nutrition and are famous for their purity and nutrient-rich natural ingredients.1979, leaving San Francisco Bay Brand under the Schmidt family ownership.
In 1955, Anton Schmidt and his family emigrated from Germany to the United States. Anton Schmidt, having been trained as a tool and die maker, found employment in a small firm in Los Altos, Calif., repairing aquariums. Schmidt and his wife, Martha, worked there for two years before opening their own business.Welcome to San Francisco Bay Brand, Inc., this brief history tells our story about developing the finest and most nutritious fish foods that are available today. San Francisco Bay Brand, Inc is owned and operated by the Schmidt family, headed by Andreas who is a second-generation owner with more than 20 years experience in the aquarium fish food and aquaculture business.