The growing number of customers opting to purchase Purina’s products online revealed the need for unique product content optimized for each of its e-commerce partners. OneSpace collaborated with Purina’s brand and legal teams and each online marketplace to develop a cost-effective product content strategy at scale.
Purina: I Make Dog Chow - Video - Creativity Online
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Find Purina Dog Food on Sale Online | Purina Pro Plan Dog Food
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Nestle Purina launches veterinary technician learning program online
Purina for Professionals (P4P) is an online feeding program for veterinary professionals. P4P offers professional pricing and home delivery for Purina Veterinary Diets®, FortiFlora® probiotic supplement, and select Purina® Pro Plan® formulas.“We publish content for pet owners; my goal is to create a vibrant community around the love of pets, including their care,” says Laurie Clithero, brand manager for , Nestlé Purina's online hub for animal lovers. Clithero says that extending the personal relationship between pet lovers and household animals is critical to creating content that's relevant and impactful to consumers. “Our priorities are to create relationships with people as unique individuals, to understand each individual's needs, and to connect with people by delivering the right message at the right time,” she says.