TODAY's puppy with a purpose is one of many dogs who have big jobs.

Prepare yourselves for an overdose of cuteness, because March 23rd is National Puppy Day! Established in 2006, National Puppy Day is a paw-some day for all dog enthusiasts to celebrate puppies' unconditional love and fawn over the undeniable cute furballs that bring so much joy into this world. While we're all softies when it comes to cute photos of our four-legged friends, today is also designed to raise awareness about puppy mills and help prospective pet owners consider adoption. Sit back, relax, and indulge in the endless stream of adorable puppy photos, but keep in mind that today might be the best excuse to bring home a fluffy canine as your next best friend!

WATCH: This video of Charlie and his puppy friend is the cutest thing you’ll see today!

TODAY’s puppy with a purpose, Charlie, turned 1 on Sunday, and celebrated the big day with a pool party. He visits the show live with Olivia Poff, his America’s Vet puppy raiser, and enjoys a special birthday biscuit!

Today's Gill Bright Animal Hospital Puppy Cam begins at 1 p.m.

As part of his training to become a service dog, Charlie, TODAY's puppy with a purpose, attends... TODAY’s beloved puppy with a purpose, Charlie, reunited with his five sisters and their mom and dad. It is the first time the whole family has been together since last summer, and they’re all making strides toward becoming guide and service dogs. Check out a 360-degree video below, and watch the full segment .

A post shared by TODAY Puppy (@todaypuppy) on

It’s no secret that Charlie, TODAY’s puppy with a purpose, is best buddies with Matt Lauer: They hang out in Studio 1A almost every morning before the show starts. Matt’s birthday is Dec. 30, and Charlie has a special message for his pal.

A post shared by TODAY Puppy (@todaypuppy) on

After the lights in Studio 1A go off, the real work for Charlie, TODAY’s new puppy with a purpose, begins. As a future service dog, Charlie he’s already learning to be comfortable around wheelchairs and walkers. Follow him through a busy day filled with work and play! Hollis and friends model his "protest-dappled" sweatshirts. May, 1963. In 1963 an entrepreneur conceived of a way to promote antisocial tendencies and profit from it. Charlie Hollis, a 37-year-old copywriter and Brooklyn College sophomore, printed up stickers that bore messages such as LOATHE THY NEIGHBOR and KICK A PUPPY TODAY. He then placed an ad for his misanthropic product in the : It's hard to walk through the Orange Room without stopping to show the TODAY Puppy a little (let's be honest, a lot) of love. Charlie knows how to win over the hearts of every person that visits TODAY, including celebrities! 5. Adopt a puppy
Why not add a new fluffy friend to your family? There’s no better way to celebrate today than to provide a puppy in need with a warm, loving home. Head to your local shelter or search for adoptable puppies online and see what they have to offer.