Apr 3, 2017 - Mars Releases Feline DNA Genetic Test

“We have leveraged our extensive knowledge of the genetic structures across breeds to closely examine the DNA of dogs within each breed and help owners take their breeding programs to the next level,” said Dr. Angela Hughes, Veterinary Genetics Research Manager at Mars Veterinary. “Optimal Selection has the potential to transform dog breeding so that the genetic diversity within a breed or family line can be protected and maximized, which can make a tangible, long-term positive impact on the health and wellness of these wonderful dogs. Dogs, breeders and owners -- everyone is better off!”

Wisdom Panel 4.0 is the latest and greatest dog DNA testing kit from Mars Veterinary.

James Belzer was always interested in confirming his suspicions that13-year-old Girl was a Husky/German Shepherd mix. So the Manhattan executiveagreed, at the request of WebMD, to try three brands of dog breed DNA tests:Canine Heritage, DDC Veterinary, and Mars Veterinary’s other option, WisdomPanel.

Mars Veterinary Wisdom Panel 3.0 Breed Identification DNA ..

The Mars'halo fits snugly in a standard mug. [DNAinfo/Janet Rausa Fuller] "Finding DNA on the surface of Mars is definitely going to be difficult because it only has a residence time of 1 million to 2 million years and you need something fresh. We would prefer to go to places we're not currently allowed to go – to 'special regions on Mars.'"

Mixed Breed Dog DNA Test - Mars Wisdom Panel | Happy Dog DNA

Breed tests have been sold in the U.S. for about five years, but the technique dates back at least to a published in 2004. It revealed a process that can match DNA sequences, aka "microsatellite genotypes," to specific dog breeds, reportedly with 99 percent accuracy in trials. This eventually led to the rise of commercial tests, which look for genetic markers in the cheek cells of customers' pets. Mars obtained an exclusive license to the technology, according to a by the Veterinary Information Network, and later sued its rivals when it received a patent in 2010.

Chicago Is Colder Than Mars - Downtown - DNAinfo Chicago


Years after dog DNA testing was first introduced, though, it's finally becoming mainstream. Since Mars Veterinary launched its dog DNA test in 2007, Wisdom Panel, the company—owned by Mars, Incorporated—claims to have sold some 400,000 tests—with the latest consumer version selling for $84.99 a pop. Its other major competitor is DNA My Dog—owned by a Canadian firm—which charges $59.99 per test. Both claim to unlock the mysteries of a dog's genes to reveal their breeds.Mars has become something of a focal point of the final frontier. People have been attempting to research the Red Planet, one of Earth’s closest neighbors and arguably the planet most similar to ours, since the 1950s. But only since about the 1970s has technology been advanced enough to explore its surface and transmit information back home. Now, geologist Dr. Alexandra Pontefract and her team of researchers from the Massachusetts Institute of Technology (MIT) are building an extremely complex instrument that would allow us to find out if there is DNA on Mars – in other words, has there ever been life on the Red Planet? So far, there’s been no evidence, but this project is hoping that will change.